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Snap Shots: by Harry Flashman
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Finally, a camera that takes phone calls
We
are by now very used to smartphones that can do all sorts of electronic
trickery, including taking passable photographs with around 20 MP sensors.
Up-load, down-load, Instagram, Facebook, the integration between your phone and
the world of connectivity is all there for you at the touch of a drop-down menu.
It can’t get any better than this, surely?
Well, actually it can! Enter stage left, the Samsung Galaxy K Zoom, a camera
complete with zoom lens, that also allows you to take phone calls and do all the
other computer-like operations that smartphones are known for. This is a camera
with a decent optical zoom that will fit in your pocket and let you share your
photos as soon as you take them.
The first item to grasp with this camera is that it is truly a fully operational
smartphone. You can make calls, send emails, and use your apps.
This technology is similar to Samsung’s top of the line smartphone, the Galaxy
S5; however, the Galaxy K Zoom is not waterproof and dustproof like the S5,
probably because of the physical difficulties in doing that with the retractable
zoom in the camera side of the K Zoom.
Launching the phone, Samsung’s senior vice president of mobile communications
business Sun Hong Lim said the hybrid phone-camera was a result of customer
feedback.
Some interesting statistics from Samsung would indicate that 52.5 percent of
people use their smartphone as their primary camera. Then, having captured the
images we want to share them. The Samsung research also says 36 percent of
people upload a photo to social media at least four times a week. (Probably
‘selfies’!) Samsung also claim that 55 percent of people are dissatisfied with
their smartphone photos.
The K Zoom is what Samsung is pinning its hopes on, making it so different from
the plethora of camera-phones. This is the optical zoom which converts the lens
from 24mm to 240mm lens on your phone. The lens is made up of 9 pieces of glass
that slide and slot around each other meaning the lens retracts to a more flat
position that you might expect.
The camera has a selfie alarm. First you define a rectangle of where you want
your face to be in your selfie, such as the middle of the screen or on the edge
of the frame. Then you point the lens on the front of the camera at you, and
when the software detects your face in that predefined zone it fires off three
images.
The K Zoom has a couple of other key features that will impress. When you frame
a shot, if you’re in ‘Pro Suggest’ mode the camera will detect the scene and
suggest five possible “film” styles you should use, that are a combination of
shutter speed, white balance and ISO. You select a style from the suggestions
and then take your shot.
Then there is the tracking feature. With children that have an attention span of
2.4 milli-seconds, the K Zoom allows you to select an object you want to be in
focus and it will keep that subject in focus, like a follow-focus used in video
work.
Reviewers overseas who have handled this smartphone say that there are better
smartphones than the one in the Galaxy K Zoom, including phones made by Samsung,
let alone its main rivals such as the Apple iPhone 5S. There are also better
cameras, but this combination of camera and phone in this form has a lot going
for it.
The naming of this device as K Zoom is not immediately apparent, but at the
global launch in Singapore, Samsung’s senior vice president of mobile
communications business, Sun Hong Lim said the K Zoom had a “Komfortable grip,
Kamera essentials, Kapture the moment, and Kompelling performance”. And
apologies to Kellogs Special K which neither receives phone calls nor takes
photographs.
However, this device is the second wave as far as I am concerned. The novelty of
phones that can take pictures is no longer at the forefront. In terms of how
cameras (and smartphones) are clearly going, this Samsung K Zoom has the
potential of being an impressive performer.
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