CB Richard Ellis (CBRE) Thailand marked their 2009 business year with some
outstanding achievements at the Asia Pacific Property Awards in association with
Bloomberg Television, held on April 16 at The Langham Hotel in Hong Kong.
Preeti Tanwani, David Simister and Prakaipeth Meechoosarn
hold up the awards after the gala dinner ceremony, held April 16 at The Langham
Hotel in Hong Kong.
The annual event is part of the International Property
Awards, the world’s most prestigious competition dedicated to identifying the
best real estate professionals across the globe. The awards ceremony was
attended by CBRE Thailand’s Chairman, David Simister, Prakaipeth Meechoosarn,
Director – Resort Sales, and Preeti Tanwani, Associate Director.
CBRE Thailand was named the winner for 3 categories at the
country level including the five-star winner for “Best Residential Real Estate
Agency Thailand”, “Best Residential Real Estate Agency Website Thailand” for
www.cbre.co.th and a highly commended winner for “Best Property Consultancy
Website Thailand”.
As a five-star award winner at country level, CBRE Thailand
was nominated at the regional level and was subsequently named “Best Asia
Pacific Residential Real Estate Agency Website” for www.cbre.co.th. As the top
scoring Asia Pacific winner, CBRE Thailand will go on to compete against other
winning companies globally for the World’s Best Residential Real Estate Agency
Website.
“CB Richard Ellis Thailand is delighted to receive these four
prestigious awards, said David Simister. “This is recognition of our expertise
and experience”.
In addition, on a global level, CBRE has also been ranked as
a leading professional real estate services provider. For the seventh year in a
row, National Real Estate Investor, the leading magazine for professional
real estate investors, has ranked CBRE No. 1. The ranking is based on the
aggregate value of sales and leasing transactions completed globally during
2009. CBRE was responsible for US$97.2 billion of global sales and leasing
transactions in 2009. That total was nearly twice the transaction value of the
nearest competitor.
According to a survey of worldwide real estate professionals
by The Lipsey Company, CBRE has topped Lipsey’s annual ranking of commercial
real estate brands for nine consecutive years. The Lipsey survey measures
commercial real estate professionals’ perceptions of the industry’s leading
brands. More than 50,000 U.S. and international professionals participated in
the survey, including property owners, investors, lenders, brokers and property
managers.
The International Association of Outsourcing Professionals (IAOP)
has also named CBRE to the 2010 Global Outsourcing 100 for the fourth straight
year. The list recognizes the world’s best outsourcing service providers across
all industries, and is based on applications received and evaluated by an
independent panel of judges organized by IAOP.
Apus Condominium Building 1
nears completion.
APUS Condominium are well known in local circles for doing things
slightly different in the marketing of their project. Firstly they have their
own full time marketing department that can produce everything they need from
websites, magazine and newspaper adverts, billboards, online marketing and press
releases. So much so that they are now in the process of finalizing their very
own full colour, high quality, magazine, titled “The APUS Condominium Lifestyle
Magazine” which will be released in high volume on a monthly basis throughout
Pattaya and Bangkok from July.
However, in addition to all of the aforementioned they are
also joining forces with one of Pattaya’s most respected and largest Real Estate
Agents “Alan Bolton Property Consultants” in a joint marketing and promotion
campaign.
Marketing Director Jason Payne explained: “Alan Bolton
Property Consultants have been a big supporter of our project from the very
beginning and they have enjoyed great success in selling our units, so we have
decided to take the relationship a step further by working together on a joint
marketing and promotion campaign but in a slightly different way to how most
developers and agents normally work together.
“The idea and goals are simple in that both companies see an
increase in business as well as name branding and awareness. Our print media
advertising, which we will design in house (but both companies will have joint
input to ensure that the advertising meets their requirements), will be
promoting both companies, rather than it being just advertising the fact that
Alan Bolton Property Consultants are selling units in APUS Condominium.
“Working in this manner costs and overheads for advertising
are reduced but maximum exposure for both our companies can be still be
achieved.
“Initially our campaign together will be in print media
however we also plan on advertising Alan Bolton Property Consultants on our
website, as well as our Facebook and Twitter pages, which will hopefully bring
them additional business from potential clients who feel that APUS is not for
them but they are still driven and motivated to buy property. This potentially
could be expanded to lead sharing, lead generation, the sharing of property
portal inclusion costs, this list is endless, however the most important issue
is that we both see an increase in business and trust between both parties, and
I personally feel very comfortable working with such a well known and respected
agent in ABPC.”
In addition to the joint marketing campaign, APUS Condominium
will also be giving ABPC exclusive room promotions that will not be available
anywhere else, ranging from extended 0% financing, free furniture packages, to
golf memberships as an additional incentive for ABPC to sell the remaining units
in the project.
APUS Condominium is centrally located in the heart of Pattaya
City just a short walk to all major, supermarkets, shopping centres and the
beach, and just a 15 minute drive to world class golf courses, International
schools and Hospitals. The project is due for completion in August 2010 and is
currently 65% sold.
For more information go to www.apuscondo.com or contact Alan
Bolton at www.pattaya-property.net.
PR Log (Press Release)
