Renowned Danish kitchen brand Kvik plans to expand the number of showrooms for its striking kitchen designs and new innovations such as ‘The Sociable Kitchen’ and flexible storage solutions.
Since launching its first two showrooms in Hua Hin and Bangkok in January 2011, Kvik has developed a strong presence in Thailand with its high quality, innovative kitchens at affordable prices. Both Kvik showrooms were met with favourable success, indicating that Thai customers are clearly attracted to the company’s philosophy of smartly designed kitchens. Kvik will be launching three more showrooms later this year.
Kvik’s showroom in Bangkok.
According to CEO Carsten B. Andersen, “Ideal locations for this expansion for the Kvik brand are Pattaya, Chiang Mai and Phuket, and Kvik is actively seeking partners to assist us in this expansion plan.”
Mr. Andersen also regards Thailand—which the company sees as the ‘door to the East’—as being a launch pad for further expansion into Southeast Asia.
“Kvik’s strategy of launching its Southeast Asia showrooms in Thailand is due to the strong growth of the Thai economy and the understanding that the kitchen is playing a more central role in the modern Thai home,” Andersen said, adding that “Kvik’s designers understand that the role of the kitchen has evolved in the modern home and the passion the Thai’s possess for cooking, eating, and sharing their meals, all leading to the kitchen becoming more of a social hub. Our designers are in tune to these trends in kitchen design and include innovative design features into all our products to meet these ‘sociable kitchen’ demands.”
‘The Sociable Kitchen’ is Kvik’s trademark, and a key design feature. The philosophy behind it, introduced over a decade ago, is simple: a large room furnished as a kitchen, with multiple functions. The centerpiece of the home, its defining feature is the large work island, around which everyone can gather to share in the joys of food preparation and eating. Kvik kitchens also offer exceptional flexibility, with extra-large cabinets that can be customized to meet one’s specific requirements.
Kvik is part of the Swedish Ballingslöv Int. AB Group, one of the leading companies for kitchens and bathrooms in Scandinavia and the United Kingdom. There are currently more than 124 Kvik stores in Denmark, Sweden, Norway, Finland, the Netherlands, Belgium, Spain, The Faroe Islands and Thailand.
To find out more about Kvik Thailand, visit www.kvik.co.th.
