LOEI, 18 August 2012 – Mr. Phanu Yaemsri, deputy governor of Loei province, presided over the opening ceremony of a scenic biking route which allows bikers to view temples and experience ways of life of Chiang Khan residents.
The ceremony was attended by Ms. Benchawan Sunetvorakul, executive director of the Product Promotion Department, Tourism Authority of Thailand, the Chiang Khan district chief, heads of various government agencies, provincial officials, and local people, numbering altogether about 500.
Ms. Benchawan revealed that the Tourism Authority of Thailand (TAT) has initiated the event, which aims to conserve the environment in Chiang Khan, Loei province, and promote Chiang Khan as an eco-friendly tourist destination. Earlier to the project, the TAT had conducted workshops and training for stakeholders in the area concerning garbage and wastewater management, and sustainable tourism.
Since 2008, the TAT has been working to promote environmentally-friendly and sustainable tourism, under the “7 Greens” campaign. The “7 Greens” refer to such measures as “Green Service”, which aims to provide services that do no harm the environment, Green Logistics, Green Community and Green Attraction.