Pattaya entrant wins Miss Hard Rock Southeast Asia 2012 title

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The Hard Rock hotels in Penang, Bali and Pattaya held the first Ms. Hard Rock Southeast Asia contest at the Hard Rock Hotel Penang, Malaysia from November 16-17.

Catt, aka Cattaleeya Schulze, the first runner up at the Ms. Hard Rock Pattaya contest held earlier in the year, went one better this time around to win the title ‘Ms. Hard Rock Southeast Asia.’  The first runner up award went to Noon, aka Vichuda Kitanithinun, who won this year’s Ms. Hard Rock Pattaya crown.  The second runner up place was bestowed on Amanda Lee and the Facebook Voters’ Choice was given to Elaine Chee, both representing Hard Rock Hotel Penang.

SE Asia’s top three Hard Rockers, Cattaleeya Schulze (center) is flanked by Amanda Lee (left) and Vichuda Kitanithinun (right).SE Asia’s top three Hard Rockers, Cattaleeya Schulze (center) is flanked by Amanda Lee (left) and Vichuda Kitanithinun (right).

The contest followed a similar format to the local competition held here annually in Pattaya, and included segments on ‘my rock star dress style’, ‘music knowledge’, ‘casual dress stage’, ‘talent performance’, ‘Roxy swimwear fashion show’, and a Q&A.

Contest winner Cattaleeya is a 20-year old Thai–German makeup artist who won over the judges with her lively personality and her performance of ‘Proud Mary’ by Tina Turner.  When asked about how Ms. Hard Rock is different from other beauty pageants, she said, “To me, Ms. Hard Rock is not a regular beauty contest, it is all about talent, personality, attitude and style.”  She certainly got that right!

Catt will join the three area Hard Rock Hotels as a special representative for their events and philanthropic activities over the next 12 months, such as Founders Day, Pinktober, Imagine and other local events.

The winning moment as Catt is named this year’s winner.The winning moment as Catt is named this year’s winner.

Runner-up Noon sings and plays the electone.Runner-up Noon sings and plays the electone.

Catt performs ‘Proud Mary’ by Tina Turner.Catt performs ‘Proud Mary’ by Tina Turner.

Elaine received the Facebook Voter’s Choice Award.Elaine received the Facebook Voter’s Choice Award.

Amanda shows off some of her magic tricks.Amanda shows off some of her magic tricks.