BANGKOK, 23 January 2012 – The Ministry of Commerce is urgently promoting Thai rice exports by sending trade representatives to Shanghai late this month. The representatives’ mission is to restore confidence of Chinese consumers on the quality of Thai rice, especially Thai jasmine rice.
Commerce Minister Boonsong Teriyapirom said on Wednesday that the Thai representatives would include 6-7 major Thai rice exporters in the Chinese market, such as CP Intertrade, Asia Golden Rice and Uthai Produce. The representatives will visit China between 24-26 January 2013 and meet with the mayor of Shanghai as well as Chinese rice traders in a bid to negotiate on the expansion of market for Thai rice. The Thai team and the Chinese rice traders will also brainstorm solutions to rice trading problems.
The representatives will visit a PR event to promote Thai rice jointly held by the Department of Foreign Trade, the Office of International Trade Promotion in Shanghai, major Thai rice exporters and CP Lotus. The event will seek to help Chinese consumers learn the difference between Thai jasmine rice and other types of jasmine rice while also promoting the logo that is used to certify Thai jasmine rice.
