Editor;
Re: Royal Wing Suites & Spa wins Social Hotel Award for Best Reputation Management in Social Media (PM Friday, 25 October 2013) – One of the sad things about human nature is that they will complain a lot more than compliment on social media about their experience with a hotel.
The cost associated with negative reviews of hotels can be staggering. Even if someone decides to go ahead and stay at a motel/hotel with a negative review, the customer is always leery and on edge, ready to complain to the staff at the slightest inconvenience because they have that negative reviews always in their head.
It is imperative that hotel management take control of their customer reviews and develop a positive online reputation.
Kelly Smith
