Many manufacturers forget about what the car buying public wants and make motor cars that the public doesn’t want. This eventually means that the manufacturer has to provide all sorts of ‘sweeteners’ to entice the car buyer. However, Renault in Europe has shown just what the public wants with the reviews of their low-cost Dacia brand.
Dacia stormed to 5th overall in Auto Express Driver Power survey, with top place finishes across the board, including running costs, practicality, reliability and even in-car tech.
Dacia by Renault.
Racking up a stunning overall score of 88.04 percent, Renault Group’s upstart brand blasted past hordes of other car firms, including considerably pricier brands like Audi, BMW, Mercedes and Porsche. In the process, it overtook most of its direct competitors across a wealth of individual categories too, ranging from in-car tech to practicality and reliability.
Renault Group’s “function over frivolity” brand has already taken the UK’s new and used car market by storm since its launch last January. Dacia’s already sold over 24,000 cars, picking up a series of impressive media awards for its Sandero range and Duster along the way. Now, for the first time, the survey results allowed real life UK customers to dish out the Dacia plaudits. And funnily enough, in true James May-style, the “good news” just keeps on coming.
As might be expected given its low purchase prices, its four-model range of Sandero, Sandero Stepway, Logan MCV and Duster pushed aside most of the competition for running costs, as well as fuel economy, coming an impressive second overall in both categories. Driving its low cost of ownership message home even further, it also came in eighth out of 33 brands for servicing costs.
It also posted a podium position for reliability. Mind you, that’s hardly surprising given that every Dacia is built to cope with every extreme of road and weather condition thrown at it across the globe. Whether it’s relentless rain in the Pampas, or plenty of potholes in Poole.
Topping off its extraordinary debut in the UK’s leading car ownership survey, Dacia impressed once more with a fourth for practicality and an equally remarkable third for in-car tech. No doubt courtesy, in part, to the innovative MediaNav infotainment system, which at £300, costs literally hundreds of pounds less than conventional manufacturer integrated offerings.
Commenting on Dacia’s stunning debut success in this year’s survey, Ken Ramirez, managing director of Renault Group UK said, “Dacia has a great reputation for affordable, high quality products, with impressive reliability. With an ever-growing trophy cabinet and a four-model range available for a full year, its sales just keep on rising. Dacia has very loyal customers right across the globe, so I’m delighted that as one of its newest markets, our UK customers are finding them such a pleasure to own.”
So what is the ‘take home’ message from this press release from Renault? Quite simply, the consumers are looking for value for money, so low cost, reliability, in-car technology and low servicing costs.
All of the world’s major manufacturers could replicate the success of the Dacia range. But will they?
