Bangkok, 10 July 2014 – The Tourism Authority of Thailand (TAT) is rolling out its 2015 domestic tourism marketing plan with three key aims under the “Fall in Love with Thailand’ theme. One is to promote secondary destinations, the second is to promote visits to enjoy the kingdom’s amazing variety of flowers and plant life under the “Dream Destinations 2015” campaign, and the third is to encourage week-day or non-peak travel.
Mr. Thawatchai Arunyik, the TAT’s Governor said, “Several months of continuous political situation has really taken its toll on the nation. We feel that the Thai people themselves should take time to travel and explore the wonders of their homeland, cheer themselves up, and find that the kingdom is truly amazing. People from all over the world know that Thailand is a great place to come and it’s time the Thais rediscovered this for themselves.’’
Under the aim to promote secondary or unique provincial destinations, TAT has strategically listed 10 provinces, two each from the five regions in Thailand, which boast sites of historical importance, abundant natural resources, or which have distinctive cultural selling points.
These carefully selected destinations include Lampang, where time stands still, and Phetchabun, mist shrouded mountains of flowers, in the North. In the Northeast, unique destinations are Buriram, where modern and ancient civilisations meet, and Loei, the province with the most pleasant climate in Thailand.
Representing the Central Plains are Samut Songkram, which is known for river-based lifestyles, and Ratchaburi for its famous art and craft communities. In the East, Trat has been selected as an ideal destination to enjoy pristine islands and beaches while Chanthaburi being home of all fruits of Thailand. In the South, Trang is the place to be for food lovers and Chumphon boasts beautiful beaches and crystal clear sea.
For flowers and plants aficionados, the “Dream Destination 2015″ campaign is set to entice Thai travellers to visit places where local flowers are in full bloom. The campaign will suggest the best destination to visit in each month all over the course of the year so they can enjoy Thailand’s flora and fauna at its very best.
Mr. Thawatchai said, “The most important element of the campaign is to encourage Thai people to spread out their visits to the nation’s attractions and to travel at off-peak times, when there will be less traffic. TAT expects these strategies will stimulate domestic travel to a total of 148 million trips in 2015, or a 9.5 per cent increase over this year, as well as generate tourism revenue of 800 billion Baht or a 14 per cent year-on-year increase.”
To promote the campaign, TAT is releasing a TV commercial titled “You’re Welcome” from 10 July onwards. The advertising features leading Thai superstars – Ananda Everingham and Yaya Urassaya Sperbund – as ambassadors for domestic travel.
Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: [email protected]
Web site: www.tatnews.org
