Deputy Secretary-General to the Prime Minister and Acting Government Spokesperson Anucha Burapachaisri disclosed that the Government has set tourism target to reach 80% of its 2019 level in 2023, with an estimated revenue of 1.73 trillion Baht (from foreign tourists: 970,000 million Baht, and domestic travel: 760,000 million Baht). At the best-case scenario, tourism revenue is also expected at 2.38 trillion Baht (from foreign tourists: 1.5 trillion Baht, and domestic travel: 880,000 million Baht).
The Government also acknowledged business operation adjustment plan of various airlines to be in line with an increasing number of tourists, especially in the high season. During the 4th quarter of 2022, the number of tourists is estimated at 1.5 million persons/month. Tourism Authority of Thailand (TAT) has also a plan to collaborate with partner airlines to launch sales and marketing campaigns for further tourism promotion in the high season.
According to the Government Spokesperson, tourism sector has continued to recover since the Government’s decision to fully reopen the country. Over 5 million tourists, so far, have visited Thailand since early this year. In September only, the number of tourists has been recorded at over 1 million, and it is expected that the number will reach 10 million, as targeted, or more by the end of this year. Throughout these times, the Government has constantly been working together with concerned public and private sectors, as well as tourism business operators, to identify and implement tourism promotion measures with the focus on an increase of quality tourists. (RTG)
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