The Tourism Authority of Thailand (TAT) has initiated the ’Amazing Thailand Amazing New Chapters Roadshow to China 2023’ to foster business relationships between Thailand’s 61 tourism suppliers and Chinese tourism professionals.
The roadshow, which seeks to raise awareness among Chinese travellers regarding Thailand’s vast array of quality tourism experiences, began in Shanghai on February 21 and would later move to Chengdu and Guangzhou. The event is expected to result in tourism business deals and will provide relevant media in the cities with updates on Thailand’s tourism situation and information.
TAT has also introduced the “Tiew Muang Thai Ying Pai Ying Sanook” tourism campaign to promote quality tourism products and services that focus on exclusivity and excellence, catering to different Chinese travel segments such as hyper millennials, families, workation, and silver luxury.
From January 1 to February 15, 2023, over 160,000 Chinese tourists visited Thailand. The tourism body now expects the roadshow to help Thailand achieve its goal of welcoming 5 million Chinese tourists in 2023. (NNT)
