The Department of International Trade Promotion (DITP) has partnered with the Board of Trade of Thailand to organize the “STYLE Bangkok 2023” event, which is set to feature 500 exhibitors showcasing and selling their goods at nearly 1,000 booths.
This year marks the sixth time the event is being held and it is organized this time on a full scale after a two-year suspension due to the Covid-19 pandemic. The event, estimated to generate 1.4 billion baht in revenue, will be held at the Queen Sirikit National Convention Center.
DITP Director-General Phusit Ratanakul Sereroengrit stated that the lifestyle and fashion industry has played a major role in driving the Thai economy because more than 90% of businesses in this sector are SMEs employing over 1 million workers. He noted that exports of lifestyle and fashion goods in 2022 grew 16.5% year on year and were worth 450 billion baht.
According to Thai Chamber of Commerce & Board of Trade Thailand President Sanan Angubolkul, the timing of STYLE Bangkok 2023 is ideal as Thailand has fully opened itself for tourism and trade with countries worldwide. The event confirms Thailand’s readiness and potential to host any global event, as well as aligns with its objective of developing its lifestyle-product sector into a global powerhouse while expanding exports.
With the theme “sustainability+,” the organizers hope to make the event a platform to promote and raise awareness of sustainable marketing, with the ultimate goal to transform Thailand into an Asian hub for lifestyle items and fashion.
STYLE Bangkok 2023 will take place from March 22 to 26 at the Queen Sirikit National Convention Center, level G, Halls 1-4. The business negotiation days are slated for March 22-24 from 10 a.m. to 6 p.m., while days for the public are set for March 25 and 26 from 10 a.m. to 9 p.m.
Visit www.stylebangkokfair.com or STYLE Bangkok Fair on Facebook or Instagram for more information. (NNT)
