The government estimates that over 5 million domestic tourists will travel within Thailand during the long weekend in July 2024, generating more than 18 billion Baht in economic activity.
According to Government Spokesperson Chai Wacharonke, the promotion of domestic tourism aligns with Prime Minister Srettha Thavisin’s policy to stimulate the Thai tourism market.
The Tourism Authority of Thailand (TAT) projects that the extended holiday period will attract significant numbers of tourists, with the Central region expected to receive the highest number of visitors at 1.17 million trips, followed by Bangkok with about 948,000 trips, and the Northeastern region with 932,000 trips.
In terms of revenue, Bangkok is anticipated to generate the most income at 4.781 billion Baht, followed by the Eastern region at 4.06 billion Baht, and the Southern region at 3.01 billion Baht.
A survey conducted by the Federation of Thai Industries indicates that most Thai people plan to travel within their own provinces or nearby areas during the holidays. The survey shows that 34% plan to travel within their own province, 14% to nearby provinces, and 25% to other regions during the Asalha Puja and Buddhist Lent holidays. For His Majesty the King’s 72nd birthday anniversary, 29% plan to travel within their province, 10% to nearby provinces, and 16% to other regions.
In response to these travel trends, the TAT, in collaboration with other agencies, has organized a series of events and promotions to encourage tourism across the five regions of Thailand. These include campaigns in the North, such as the “Amazing Northern Retreat Month” and “Chiang Rai Fashion to the World.” Similar initiatives are planned for the Central, Eastern, and Southern regions to promote local tourism and boost economic activity. (NNT)
