With eight hundred units sold in under three months, Atlantis Condo Resort Pattaya, is possibly the most successful new project launch in Pattaya so far. The Bangkok based, Bluesky Development Company, officially launched Atlantis in October 2011, an ambitious project of some 1,000 condominium units in 6 buildings on 11 rai of land on the new Jomtien Second road, near the junction with Soi Wat Boon.
So why has Atlantis been such a success? The units are mostly 1 bedroom 34.5sqm which is a size offered by several other developers in the current market.
Pornthep Chawla (Dev) Bluesky’s Project Manger says, “It’s been a combination of things; the directors and shareholders had a lot of experience of property development projects in Bangkok with luxury housing, city center condominiums and hotels, but this was their first major property development in Pattaya, so they consulted Pattaya based consultants.
“Firstly, to find a good location they used Kasina Lee (Clare) a well know property broker, also an architect with extensive local experience whose design incorporates more than usual onsite facilities for this price range. They then hired Charlie Warner’s Silvermover Company, to handle the marketing, because of his background of marketing real estate projects and extensive advertising experience.”
Artist’s renderings show the lagoon pool at the Atlantis Condo Resort.
Silvermover’s market research included several workshop style meetings with local real estate agents to discuss the projects design features; this generated good feedback which contributed recommended changes to the building’s design and pricing.
Bluesky then appointed three sole sales agents to set up the sales operation, with three main target markets of Thai, International and Russian. They hired Clare Pattaya Property, Compass Real Estate and DOMru, respectively, and this troika has a joint contract to manage the onsite Atlantis sales office. Silvermover has the sole marketing responsibility.
It’s been a well researched, well planned project with some of the best local professionals involved. These local partners teamed up with a group of experienced property developers, together with the backing of Thailand’s leading property development bank, LH Bank (Land & House).
Dev goes on to say, “this collaboration of forces combined with a solid business plan, good organization and a lot of hard work has seen tremendous results for us. Construction is scheduled to begin in April and everything is on target for completion in early 2014.
(By Barry Gibbons)
