More than 30 slices of beefcake removed their shirts and flexed muscles in the hope of winning the Pattaya Healthy Guy Challenge.
Thai Hotels Association Eastern Region President Sanphet Suphabuansathien opened the annual male beauty pageant July 22 at Central Festival Pattaya Beach.
The 33 contestants, ages 17-30, were judged on personality, healthiness and physique. The field was cut to 15 for the semi-finals and five for the finals.
Panasut Dejparomin won the title along with 50,000 baht, a sash and a crown. He will represent Pattaya in future public relations exercises.
Runners up were Jetsadakorn Sriponkhet, who won 20,000 baht; Nattapong Panyachanakul, who took home 10,000 baht; Jetsadakorn Muen-gnam, who won 8,000 baht; and Witawat Kaewpanna, who got 7,000 baht.
Runners up also may get some PR and emcee gigs.