German car-maker Borgward has made the next step in its comeback to the automotive world after more than half a century away, with the unveiling last week of its BX7 SUV.
A plug-in electric hybrid version and an up-spec TS luxury version will be part of the brand’s return to the global automotive market next year, with hopes of selling vehicles to the European region, as well as in China where the cars are set to be built.
The venture, reportedly backed by Chinese commercial vehicle-maker Foton, has lofty goals of selling more than half a million vehicles and expanding the range beyond SUVs.
Borgward CEO Ulrich Walker said the target was to turn the brand – resurrected by Christian Borgward, president of Borgward AG and grandson of founder Carl F W Borgward – into a major international automobile manufacturer.
