Ducati have become much more aggressive with its marketing strategies if late. Now with a dealership opened on Third Road, and some truly exciting motorcycles, the future looks rosy for the Italian manufacturer.
Ducati has now opened its books for the 2012 Ducati Riding Experience (DRE) events, an excellent riding courses suitable for all levels, from absolute beginner to race track specialist. Held at some of Italy’s most famous circuits and offering the expertise of highly qualified professional instructors, the courses provide a complete fleet of Ducatis on which to perfect riding skills or simply take the very first steps into motorcycling in complete safety.
Knee down on the Ducati.
2011 saw the introduction of the Troy Bayliss Academy and, by overwhelming demand, the three times World Champion and global racing icon returns for 2012 for his advanced track courses aboard the brand new 1199 Panigale S, Ducati’s new Superbike, which scooped the “Most Beautiful Bike of Show” award when it was unveiled at the Milan show in November 2011, is now awaited around the world and its use in both the DRE Master Racing course and the Troy Bayliss Academy means that DRE is sure to be sold out fast.
The DRE “Basic” course, held in the wide-open space of the circuit paddocks, uses the rider-friendly Monster 796 and is intended for those new to motorcycling, while DRE “Intermediate” courses are designed to improve existing road riding skills and enhance rider safety aboard the Hypermotard 796, Monster 1100 ABS and the Multistrada 1200.
Courses intended for more expert riders and designed to enhance track riding skills are offered in “Racing 1” and “Racing 2” aboard the Superbike 848EVO, while the “Troy Bayliss Academy” and “Master Racing” course, instructed by riders such as former 500cc World Champion, Marco Lucchinelli, using the new Ducati 1199 Panigale Superbike.
Lucchinelli and Troy Bayliss are supported by an experienced team of instructors working with technical supervisor, Dario Marchetti, while a full support staff ensure seamless and efficient organisation. DRE’s close collaboration with Federazione Motociclistica Italiana will also continue in 2012, ensuring constant upgrading and improvement of instruction protocols and maintaining Ducati’s high event standards.
