The Australian branch of Chevrolet (GMH) has identified the Thai-built Colorado pick-up as its “number one” model line with which to rebuild its business in Australia, following the company’s exit from local manufacturing last October and a poor start to the year that has seen GMH sales fall 22.5 percent.
Despite the downturns across the board, the Thai-built Colorado still stands as Holden’s top-selling vehicle. GMH has a media’s advertising campaign to assist the Colorado sales in 2018.
How the mighty has fallen, where once Holden was thought of as Australia’s own car, sales are now way behind its competitors. Sales figures to the end of April show that HiLux (16,230) and Ranger (13,664) remain the dominant forces in the category and that Triton (7870) has pulled well ahead of Colorado, which has only recorded 5407 new registrations so far this year. Navara is ahead of the Holden pick-up with 5699 units year to date, with D-Max (5108) and Mazda BT-50 (4424) close behind.
The reliability and build quality of Thai vehicles is well accepted in world markets these days.
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