An article, published by US news site Autoweek, quotes a “high ranking Mercedes-Benz source” as saying that the brand thinks it better to “cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations”.
And that, it certainly did, but in fairness, the Maybach’s were priced to over the moon figures. 100 million baht was on the ticket in Thailand when they were displayed at the Bangkok International Motor Show in 2004.
Dying Maybach.
The Maybach name was resurrected by Mercedes-Benz in a fit of pique when they failed to get the Rolls-Royce and Bentley marques (BMW and VW outbid them). However, the Maybach behemoths were quite ugly, as well as being ridiculously expensive, and did not sell.
The unnamed source was quoted by Autoweek as saying, “Plans are already in place to fill the void left by the axing of the Maybach 57 and 62 with the next-generation S-Class, which will be offered in three wheelbase variants and six different body styles, including a top-of-the-range S600 Pullman.”
