“For Rolls-Royce owners, choosing which car to drive is like the rest of us choosing what outfit to wear,” a company spokesman said, noting the typical Rolls owner has between seven and 10 cars, or perhaps 20 from which to choose.
In a blending of the worlds of automobiles and fashion, the “House of Rolls-Royce” is rolling out Dawn models in Andalucian White, “the neutral canvas” on which your choice of three “vibrant” colors will be accented – Mugello Red, Cobalt Blue or Mandarin.
“Subtle accents of these colors adorn interior aspects of each Dawn,” the House of Rolls-Royce news release reports, “whilst the ‘Silent Ballet’ of the roof as it rises to provide shelter from the paparazzo’s lens unleashes a brushstroke of color to catch the style-spotter’s eye.”
“Our clients are the very arbiters of fashion, tastemakers who sit in the front row of the couture shows, themselves influencing evolving trends,” Giles Taylor, director of design for Rolls-Royce Motor Cars, is quoted in the news release. “To them, the commissioning of fine luxury objects represents a deeply-involving curatorial process – with different forms of luxury design, craft and execution serving as inspiration for the other.
“‘Dawn – Inspired by Fashion’ convertibles will be available with colorful tops and interior trim. The styling details on the cars were done by a team of designers not just from the Rolls-Royce staff but also the worlds of fashion, textiles and luxury goods.
“Their work has seen the incorporation of fine silks and unexpected textures into the interior environment” of the cars, Rolls-Royce reports.
In addition to their brightly colored convertible tops, the fashion-inspired Dawns feature interiors in Arctic White leather and black trim, with accents in the same color as the car’s roof. Dashboards are done in Piano White with aluminum particles “resulting in a silk-like appearance” through a lacquering process that takes nine days.
Each car gets a bespoke clock, which Rolls-Royce characterizes as a piece of jewelry that emits “a silver-on-silver effect, evoking the metallic fabrics seen on this year’s catwalks.”
Rolls-Royce will begin taking orders for these vehicles now, with delivery in the spring of 2017. The Inspired by Fashion details should add about A$50,000 to the car’s A$335,000 list price.
What a load of codswallop! Expensive codswallop!
