I honestly think that Toyota have scraped the barrel so deep that their marketing people have splinters under their fingernails. A full page advert in the Bangkok Post produced such gems as “Impression that is above and beyond (what?)… Complete with functionalities of luxury mobility.” (Eh? Your guess is as good as mine!)
I don’t know who they are trying to impress, but even Blind Freddie would soon see that the “new” Fortuner is the same as the previous model Fortuner, other than the “luxuriously designed radiator grille and front bumper.” ‘Adspeak’ at its best. It also crows about the “large engine hood bulge,” (which has four inlets and is so different from the previous model which only had three). And if you want to be truly impressed with this radical “new” Fortuner, it has a “Tailgate opener with Fortuner badge.” That’s just in case you thought it was an Isuzu.
Mr. Toyota, send the entire department to the assembly line (to attach the “luxuriously designed radiator grilles”), and hire some real copywriters instead. Or just be honest and call it a “minor change’ model.
