Each year there is competition between the various manufacturers as to who can get the greatest number of cars out the door. Having a new model, such as the Honda Brio, does help generate interest and then sales. There are also many inducements offered by the manufacturers to stimulate purchases during the show.
The attendance figures for the show were 1.9 million people through the doors, and other interesting figures included 193 exhibitors and 34,369 booking sales.
The big mover, as usual, was Toyota and some of the figures quoted are very interesting, as can be seen by the table:
TOYOTA 8,487
HONDA 5,172
NISSAN 3,288
ISUZU 2,995
MAZDA 2,850
MITSUBISHI 1,920
CHEVROLET 1,763
FORD 1,316
PROTON 1,162
M-BENZ 1,033
BMW 954
HYUNDAI 882
CHERY 613
SUZUKI 580
MINI 72
WULING 72
In the pick-up section, Isuzu is still top dog with almost 3,000 sales, with the other pick-up manufacturers such as Nissan, Mazda, Mitsubishi, Chevrolet and Ford with sedans as well as pick-ups in their overall figures.
Mazda3
Proton outsold Mercedes-Benz, which is to be expected with the price differential, but Proton also outsold Hyundai, Chery and Suzuki, all with similar offerings.
Way down in the sales figures was Mini, selling as many as Wuling. There’s a message there somewhere, but BMW won’t get it.