PATTAYA, Thailand – Business owners in Pattaya are rallying for measures to rejuvenate the city’s economy, with a focus on extending operating hours for entertainment venues and diversifying tourism efforts to new markets.
Rumpueng ‘Lisa’ Hamilton, President of the Pattaya Night Business Association, shared her optimism about Pattaya’s economic potential on October 27, envisioning a city that remains vibrant until 4 in the morning. Hamilton stressed the significance of extending operating hours, particularly beyond the current limit in the U-Tapao International Airport area, asserting that it would substantially augment the city’s revenue.
While Pattaya is recognized as a major tourist destination, Hamilton pointed out that there is still untapped potential to be explored. Conversations with the Committee for Tourism Promotion have revealed a growing consensus for government support in allowing late-night operations for entertainment venues, aligning with global tourism norms. Extending operating hours for entertainment venues could present a considerable economic boost for Pattaya, though challenges may arise with such a transition.
In tandem with advocating for extended hours, the association is urging the promotion of Pattaya to a wider range of countries. Presently, the bulk of tourists originate from India, China, and Russia. To broaden the tourism market, the focus is on attracting visitors from the Americas, Australia, and Europe.
Despite the recent relaxation of travel restrictions for Chinese and Kazakhstani tourists, Pattaya’s tourism industry is on a gradual path to recovery, albeit too slowly. Business owners are hopeful that Thailand’s government will consider extending visa-free entry to tourists from North America, Australia, and Europe, thereby stimulating the local economy and offering diverse tourism experiences.
The bar and beer bar scene in Pattaya has faced considerable challenges, compounded by the effects of the COVID-19 pandemic and shifts in tourist demographics. In response, the association seeks government assistance to draw more tourists from Europe and other regions, aiming to revitalize these businesses.
