Political unrest undermines tourism growth in Thailand

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BANGKOK, March 11 – Kasikorn Research Center (KResearch) projects that Thailand’s domestic tourism this year will not grow as expected due mainly to ongoing political turmoil which likely prolongs to Q2.

Based on the study, there will likely be 178 million domestic tourists registered, up 7.9 per cent, with income rising to Bt725 billion this year, up 8.2 per cent year-on-year.

The study projected that the industry could grow as much as 12.1 per cent, with 185 million domestic tourists likely be registered compared to last year, if it is not threatened by political instability. The industry could draw as much as Bt784 billion in revenue, up 17 per cent year-on-year.

Varieties of campaigns enabling this year’s growth have been introduced to encourage Thai tourists to travel more on week-days and not show up at particular locations during the long holiday.

Special incentives have also been introduced to boost domestic tourism, including credit card installment deals for tour packages as well as various tourism events in order to divert Thai tourists to different locations.