BANGKOK, 6 June 2014 – Big C, Tesco Lotus, and Tops supermarket have agreed to peg the prices of ten ready-to-eat meals at 35 to 40 baht until the end of November 2014.
Ms. Srirat Rastapana, the Commerce Ministry’s Permanent-Secretary, has consulted with the three major retailers about reducing food prices to help alleviate the cost of living. A total of ten ready-to-eat meals would be sold no higher than 35 to 40 baht per dish for until November under the “Blue Flag Campaign,” which aims to sell food items at discounted prices.
Some of the food items that would be pegged include fried rice, a dish of rice with curry, pork or chicken stir-fried with basil leaves, and chicken curry with vermicelli. Fried egg prices will also be capped at around 7 to 8 baht.
Big C hypermarket has already joined the “Blue Flag Campaign” since May 31st until June 30th by selling most of its meals at 30 baht. Tesco Lotus and Tops are also set to follow suit on July at an unspecified date.
