BANGKOK, 26 September 2014 Thailand Convention and Exhibition Bureau (TCEB) is joining hands with the Ministry of Tourism and Sports in promoting the Meetings, incentives, conferences, and exhibitions (MICE) sector in Thailand.
According to Noppharat Methawikunlachai the director of TCEB, the MICE industry and the tourism industry generate a combined income of 80 billion baht per year. Significantly, the two industries help distribute income throughout the various locales of Thailand, which helps spur development in each of the locales. Under a collaboration agreement signed with the Ministry of Tourism and Sport, the two agencies will work together in four major affairs relating to the promotion of the MICE industry. The said affairs include policy and work plan, marketing, market communications and image-strengthening, and the boosting of the Thai MICE industry’s capacity. The agencies will also work to secure the rights to host important conventions. Personnel development will also be undertaken for the purpose of feeding the demands of the MICE industry.
Mr. Nophharat disclosed further that the Tourism Authority of Thailand had already secured the rights to World Travel Market Asia and World Tourism Day 2016 events.
