BANGKOK, 29 January 2013 According to Thailand Convention & Exhibition Bureau (TCEB), Thailand last year took around 65 percent of the market share in Asia in the areas of meetings, incentives, conferencing, and exhibition, or the MICE industry.
TCEB Acting President Thongchai Sridama said TCEB has been focusing on Asian and ASEAN+6 markets in order to prepare the country for the upcoming ASEAN community. According to him, Asia has the biggest MICE industry in the world, boasting nearly 500,000 MICE visitors last year; with Thailand taking around 65 percent, the largest share in the region. The number-one MICE travelers Thailand welcomed last year were from India, followed by China, South Korea, Malaysia, and Japan.
The acting president said, last year, approximately 40,000 Indian MICE visitors were in Thailand, which resulted from the marketing strategies implemented by the TCEB. He further revealed that the TCEB will, this year, penetrate 3 more cities in India, which are Coimbatore, Mangalore, and Pune; all of which are industrial cities with significant economic growth rates.
