The Designated Areas for Sustainable Tourism Administration pushed for its 40-kilometere bike route from Pattaya to Big Buddha Hill to be included in this year’s tourism marketing plan for the city.
At a March 30 meeting held at Green Park Resort, Tourism Authority of Thailand Pattaya office Director Suladda Sarutilavan said the Siricharoenwat Forest Project is a selling point for international tourists, but the agency will be focusing a lot of its marketing for Pattaya on the Thai domestic market.
TAT Pattaya Director Suladda Sarutilavan (2nd left) asserts that a bike route would be good for Pattaya eco-tourism.
DASTA officials, who are directing a sustainable-tourism drive for Pattaya and all its surrounding sub-districts, showed off its project, saying the area was beautiful and has been popular among eco-tourists and exercise enthusiasts.
Suladda said the domestic section of the 2016 marketing plan will target Thai tourists from Issan and the North, hyping Pattaya as a family getaway.
The agency also will push Meetings, Incentives, Conventions and Exhibitions venues with businesses in Udon Thani, Khon Kaen, Chiang Mai and Chiang Rai.
She noted the international market remains important and said TAT will exhibit at the ITB travel show in Germany and stump all around the Southeast Asian region and India.
