School-uniform retailers have reported sales drops of up to 20 percent. Taveechai, the biggest uniform dealer in the Pattaya area, was well stocked with both clothing and staff May 14, but found crowds smaller than last year.
Clerks said sales were down 10-20 percent due to parents cutting back and buying only one or two sets of new clothes. In past years parents would buy up to five new sets.
The sales decline comes despite steady prices, as both clothes and shoes are controlled by the Commerce Ministry.
Retailers hoped the final days before school started would see an uptick.