Last month’s opening of the 140-room Tune Hotel Quezon City officially positions its owner Red Planet Hotels as the largest international hotel chain owner and operator in the Philippines – an impressive feat achieved in just 20 months.
Six hotels in the Philippines now carry Tune Hotels’ signage. All six are operated by Red Planet Hotels and, purely by property numbers, it has quickly grown to be the largest internationally-owned brand in the country after the first Tune Hotel in Angeles City opened its doors in February 2012.
Red Planet Hotels Chief Executive Officer, Tim Hansing.
The other four are in Cebu, Makati, Ermita and Cagayan De Oro. Red Planet Hotels will open a further four hotels under the Tune banner in Davao and Ortigas (November 2013), Aseana City (April 2014) and Ayala Avenue (May 2014) taking its Philippines portfolio to ten hotels and 1,724 rooms with more locations currently under negotiation.
Red Planet Hotels now owns and operates 14 Tune hotels with 2,186 rooms in the Philippines, Thailand, Indonesia, and Japan and will soon expand the brand in South Korea and Taiwan. Globally, Red Planet Hotels has an ownership interest in 23 operational hotels – with 14 more under development – containing 6,537 rooms.
Red Planet Hotels CEO, Tim Hansing, said the Philippines was the “perfect platform” to drive the South-East Asian expansion of Tune Hotels because of the country’s acceptance and embracing of new and inspiring brands that enable travel to the wider population.
“We have always had a firm commitment to the Philippines in terms of our overall investment as we have always had a firm belief in the country’s travel sector and the ability of our entire Philippines team to deliver on our service and standard obligations,” Hansing said.
“It has been testament to the success of our first five hotels in the country that we stand here today as the largest international hotel owner and operator in the Philippines and that success has further fuelled our desire to have even more hotels here, with four more opening in the coming months.”
Red Planet Hotels is Tune Hotel’s largest global franchise partner and also has a 17% ownership stake in the Tune Hotels company and a seat on its board.
There are also Tune Hotels in Malaysia, England, Scotland and the first in Australia will open this month in Melbourne.
“These are exciting times for Tune Hotels and to have such a close working relationship with their team as their largest franchise partner enables Red Planet Hotels to take the brand to new countries and further cement the beneficial partnership we have established,” Mr Hansing added.
“We are proud of our significant achievement in the Philippines, and with more Tune hotels to come, both in that country, Indonesia, Thailand, Japan, South Korea and Taiwan under Red Planet Hotels’ ownership and management, we are very much looking forward to securing the brand’s position as Asia’s leading value-for-money accommodation.”
Air Asia founder Tony Fernandes remains the driving force behind the global expansion of Tune Hotels and the company expects to make more announcements soon about entries into new markets.
The Tune Hotel Ermita, Makati was the third property Red Planet Hotels opened in the Philippines. There are now six Tune Hotels in the Philippines making it the largest internationally owned and operated hotel chain in the country.
