The Hard Rock Hotel Pattaya welcomed The Hard Rock World Burger Truck to Pattaya on the 19th of May to help promote 25 years of the Hard Rock Cafe being in South East Asia. The truck was parked at the T junction on Beach Road in Central Pattaya to kick off the World Burger Tour that runs from June to July. The income from sales, after expenses, will be submitted to Rock the School project for excellence academic performance.