Vitanart Vathanakul, Executive Director of the Royal Cliff Hotels Group, accepted a challenge from Nuttanai Anuntarumporn, Managing Director of Interlink Communication, and Michelle Behrmann to participate in the Ice Bucket Challenge. Vitanart personally donated 150,000 baht, which was matched by the Royal Cliff Hotels Group, making a grand total of 300,000 baht, which will be donated to the ALS association, the Pattaya Orphanage and the Pattaya Redemptorist School for the Blind.