The Tourism Authority of Thailand (TAT) and Rajadamnern Stadium staged the second round of the “Amazing Muay Thai Road to Rajadamnern 2024” at Melbourne Pavilion in Melbourne, Australia. The event forms part of the “Ignite Thailand’s Tourism” vision to elevate Thai soft powers globally.
The event, which was held on 31 August, was presented by H.E. Ms. Tessa Sullivan, Honorary Consul for Thailand in Melbourne, together with Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, Ms. Parichart Boonclai, TAT Executive Director of the Marketing Services Department, and Mr. Thainchai Pisitwuttinan, President of Rajadamnern World Series (RWS) and Board Director of Rajadamnern Stadium.
“The world-famous martial art of Muay Thai is one of the reasons why tourists visit Thailand to witness Muay Thai fights in its country of origin,” Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “For Muay Thai fighters, the Amazing Muay Thai Road to Rajadamnern 2024 offers them a unique experience and a chance to compete in the final round at the famous Rajadamnern Stadium.”
Renowned as the world’s first Muay Thai stadium, Rajadamnern Stadium is revered as a sacred ground for Muay Thai. It is a place where champions are made and legends are born. Many Muay Thai fighters are vying for a chance to fight at this iconic venue.
At Melbourne Pavilion, the four special fights aimed to find the winner compete in the final round at Rajadamnern Stadium on 20 December. The much-anticipated event will comprise four thrilling matches between Muay Thai rising stars from the three preliminary rounds in Cádiz, Spain (27 July); Melbourne, Australia (31 August); and Prague, the Czech Republic (30 November).
To add to the exhilarating atmosphere, TAT staged the ‘Thai Festival’ at the same venue to inspire Australians and visitors alike to visit Thailand through a showcase of Thai soft powers, including food, fashion, fight, and festival. The event attracted over 1,500 spectators.
Mr. Nithee said “Apart from the Muay Thai fights, spectators were treated to delicious Thai food and stunning cultural performances plus the opportunity to shop for beautiful Thai fabric and special Muay Thai products. With the theme of Loi Krathong festival, visitors had a chance to float the Krathong and enjoyed the ‘Five Must-Do’ things, which portrayed the vast scope of opportunities for unique travel experiences in Thailand.” (TAT)
