The Ministry of Commerce has awarded more restaurants with the Thai SELECT brand which ensures the authenticity and quality of Thai dishes served at these establishments. This campaign aims to boost confidence among customers at the time of tourism recovery.
The Ministry of Commerce has delivered the Thai SELECT certification to 217 restaurants that passed quality inspection in 2022, with Deputy Minister of Commerce Sinit Lertkrai delivering the awards. The winning restaurants have passed several evaluations that included a requirement of 80% Thai dishes on the menu, the use of standard Thai methods of cooking, the use of Thai ingredients and seasonings, excellent taste and food quality, good venue decor, and excellent services.
Restaurants awarded with the Thai SELECT brand will have opportunities to participate in dedicated marketing and promotional campaigns on social media, including reviews from influencers.
The Ministry of Commerce on this occasion unveiled a special campaign involving the Thai SELECT brand with private firms including wholesalers and food delivery platforms offering special deals for Thai SELECT restaurants.
Roughly 1,500 restaurants around the world have been awarded the Thai SELECT branding, with 473 venues located in Thailand. The Ministry of Commerce is continuously pushing forward this campaign, using food as a soft power asset to promote consumption and Thai culture.
Restaurants interested in participating in the Thai SELECT campaign can see more information regarding the criteria on Thaiselectthailand Facebook page, or contact their provincial commercial affairs offices. (NNT)
