BANGKOK, 31 July 2015, CP All PCL, operator of Thailand’s 7-Eleven convenience stores, has indicated that the domestic economy is showing signs of recovery, despite the ongoing global economic slowdown.
According to CP All Vice President for Marketing and Merchandising Yuthasak Poomsurakul, sales of consumable items in 7-Eleven stores during the second quarter improved over the first quarter. He believes that the momentum will carry into the last quarter of the fiscal year.
In addition, Mr. Yuthasak unveiled his company’s new campaign to use popular Japanese cartoon character ‘Rilakkuma’. A stamp featuring Rilakkuma will be given to customers for every 50 baht spent in any 7-Eleven store. The stamp has a value of one baht and can be used as currency in the stores. It can also be redeemed for a wide array of prizes, exchanged for tour package discounts, or donated to the Medical Development Fund at Siriraj Hospital or the International Temple in Mahachulalongkornrajavidyalaya University.
