Durian has become one of the most popular imported fruits among Chinese customers in recent years.
Almost all durian consumption in China depends on imports, mainly from Thailand. Data figures indicate that the total export value of fresh durian from the kingdom reached about 3.49 billion US dollars in 2021, among which nearly 90% were sold to the Chinese market.
Chongqing Hongjiu Fruit Co Ltd, the first listed fruit distributor, imported over 90,000 tons of durians in 2021, accounting for about 10% of China’s total durian imports.
In the first 10 months, Chongqing’s foreign trade volume reached 689.49 billion yuan (about 97.74 billion US dollars), up 7.2% year-on-year.
Thai farmers have also benefited immensely and seen their livelihoods improve.
Nattakrit Oranhiranrak, a farmer in Chanthaburi province, Thailand, said durian sales previously relied heavily on local tourism and lacked sales channels. After cooperating with Hongjiu Fruit in 2019, they now enjoy stable market channels and favorable prices.
Hongjiu has replicated this cooperation pattern for dozens of orchards in Thailand and Vietnam, helping thousands of farmers generate more revenue. (NNT)
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