‘LABUBU’ adorable furry doll to explore Thailand’s vibrant culture and iconic landmarks

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The co-branding initiative will leverage the popularity of the adorable furry doll to attract Chinese tourists to Thailand this summer.

The Tourism Authority of Thailand (TAT) and POP MART jointly hosted a special “Welcome Ceremony of LABUBU” activity, marking the adorable furry doll’s four-day trip to explore Thailand’s vibrant culture and iconic landmarks.

The activity forms part of next year celebrations of the 50th anniversary of the diplomatic relations between Thailand and China.

The “Welcome Ceremony of LABUBU” activity started on July 2 when the LABUBU mascot boarded Hainan Airlines Flight HU429 from Beijing and arrived in Bangkok’s Suvarnabhumi Airport to a grand welcome presided over by Mr. Sermsak Pongpanit, Minister of Tourism and Sports.



Also in attendance were Ms. Thapanee Kiatphaibool, TAT Governor; Pol. Lt. Gen. Saksira Pheuk-um, Commissioner of the Tourist Police; Mr. Jiang Peizhang, Second Secretary, Embassy of the People’s Republic of China; Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing – Asia and the South Pacific; Mr. Kittipong Kittikachorn, General Manager of Suvarnabhumi Airport; Mr. Manatase Annawat, President of Thailand Privilege Card; Mr. Qian Daizhe, Vice President Travel and Leisure Business of Qunar, and Ms. Chen Xiaoyun, Vice President of POP MART International Group Limited.



Mr. Sermsak said “The Ministry of Tourism and Sports is promoting the positive image of Thailand in line with the government’s ease of travel policy. This includes the upcoming 60-day visa-free entry for citizens of 93 countries, including China. I am delighted to see TAT and POP MART have co-branded to bring LABUBU to engage in the diverse and unique activities in Thailand, which will certainly help boost tourism to Thailand.”

At the airport welcome ceremony, the LABUBU mascot was presented with the honorary title “Amazing Thailand Experience Explorer” as the beloved doll is scheduled to explore the five must-do activities in Bangkok. These include Must Eat Thai food, Must See Thai cultural show, Must Seek Thai culture, Must Buy Thai fabrics, and Must Beat Muay Thai.




Mr. Sermsak said “The Ministry of Tourism and Sports is promoting the positive image of Thailand in line with the government’s ease of travel policy. This includes the upcoming 60-day visa-free entry for citizens of 93 countries, including China. I am delighted to see TAT and POP MART have co-branded to bring LABUBU to engage in the diverse and unique activities in Thailand, which will certainly help boost tourism to Thailand.”

At the airport welcome ceremony, the LABUBU mascot was presented with the honorary title “Amazing Thailand Experience Explorer” as the beloved doll is scheduled to explore the five must-do activities in Bangkok. These include Must Eat Thai food, Must See Thai cultural show, Must Seek Thai culture, Must Buy Thai fabrics, and Must Beat Muay Thai. (TAT)