Global sensation Lisa Manoban, formerly known for her K-pop roots, continues her rise as an international artist. After releasing her hit track ROCKSTAR in late June, Lisa is back with her latest single, NEW WOMEN. The Pop & Hip-Hop track, featuring renowned Spanish singer Rosalía, debuted on LLOUD Official’s YouTube channel on August 16.
Within just one hour of its release, the NEW WOMEN music video garnered over a million views, and by the 6-hour mark, it had surpassed 6.1 million views. The hashtag #LISAxROSALÍA quickly shot to the number one trending spot on X (formerly Twitter).
The visually stunning music video was directed by famed director Dave Meyers, known for his work with top-tier artists. Meanwhile, the production of the track was handled by the hit-making duo Max Martin and Ilya, who have previously crafted hits for stars like Ariana Grande.