Local Thai tie-dye now featured on Leicester City’s merchandise

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NAKHON SI THAMMARAT – Traditional tie-dye fabric, from Ban Khiri Wong village in Nakhon Si Thammarat, has been selected and cut into Leicester City F.C.’s latest jacket collection, showcasing local Thai crafts and designs to the world.

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The design of the jackets highlights the unique natural tie-dye patterns and yellow-indigo colors made by the Bai Mai group in Ban Khiri Wong village. This latest collection will be worn by Leicester City F.C. players, showing Thai identity to the world, modern design and sending an environmentally friendly message.

Bai Mai group representative UraiDuangngern expressed her pride at seeing world-class football players wear jackets made of a fabric woven by herself and other group members. She said it is a privilege for villager to bring fame to Ban Khiri Wong village, Nakhon Si Thammarat province, and Thailand by introducing local wisdoms to the world. She said this is a New Year gift from all Ban Khiri Wong villagers to all Thai people.

After the introduction of this collection, the Bai Mai group has seen a spike in sales of many items, such as shirts, trousers, bags and hats in various designs. All products are naturally dyed using extracts from trees, leaves and fruits grown in the village.