BANGKOK, 5 May 2015 -The Ministry of Culture is to launch a campaign to encourage Thais to wear traditional Thai clothes more often.
Culture Minister Weera Rojpojanarat said the Department of Cultural Promotion will ask universities in Bangkok and other provinces to promote locally made textiles by encouraging their staff to wear them.
The Ministry of Education will be asked for its cooperation to do the same with school students.
The Ministry of Culture will also be making awards to individuals who wear traditional Thai clothes during the campaign.
The campaign is expected to be launched in August, as soon as the cabinet gives it a green light. A survey will also be conducted to collect historic information on Thai traditional textiles.
People from various social groups will be invited to join a network set up specifically to promote the wearing of traditional Thai clothes.
