BANGKOK, 2 Mar 2015, The National Broadcasting and Telecommunications Commission (NBTC) has started enforcing a regulation making digital channels standardize the audio volume of their shows and advertisements at minus 1 decibel. The campaign started yesterday, March 1st.
The Secretary-General of the NBTC, Thakorn Tanthasit, explained that his agency deemed the move necessary, as several TV shows and commercials are using high volume to attract an audience, thereby manipulating them to receive their contents.
Mr. Thakorn, says the practice is considered unfair to customers, adding that it also causes noise pollution without a good reason.
At the beginning of this year the NBTC contacted digital TV operators about the matter, giving them two months to prepare for the implementation.
Beginning on March 1st, all shows and commercials on digital TV must normalize audio volume to minus 1 decibel at most.
