Bangkok – The Tourism Authority of Thailand (TAT) is cooperating with Grab Taxi (Thailand) to use its big data system to steer the tourism industry in the 4.0 era under the “Tourism Smart Data, The Time Is Now” project.
Under the project, information from the government and the private sector will be used to implement tourism promotion plans and strategies.
The partnership between the TAT and Grab Taxi (Thailand) will devise a tourism development plan as well as define the best approaches for using these insights to benefit all stakeholders in the Thai tourism industry in every possible dimension.
The plan includes building a smart data system for tourism, creating innovations for transportation, and launching campaigns to promote local tourism nationwide.
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