BANGKOK, Thailand – Thailand’s mango exports have risen sharply, fueled by the global popularity of “Mango Sticky Rice,” with South Korea overtaking Malaysia as the top importer. In 2024, Thailand’s fresh mango exports grew by 45.68%, reaching a total value of 4.716 billion baht. South Korea accounted for 62.2% of exports, surpassing Malaysia, which had long been the leading market. This increase is largely due to South Korea’s tariff reductions and the rising influence of Thai cuisine on social media.
The South Korean government temporarily removed tariffs on mangoes to address supply shortages and reduce costs, making Thai mangoes more competitive. At the same time, social media trends showcasing Thai desserts, particularly Mango Sticky Rice, have fueled demand among Korean consumers, who increasingly view Thai mangoes as a premium product. Malaysia remains an important market, though its imports declined by 12.8%, while demand grew in Japan, Vietnam, and Laos.
Currently, South Korea allows imports of only six types of Thai fruit, including mangoes, mangosteens, and durians. Thai fruits have gained recognition for their quality, driven by exposure from tourism and digital platforms. Ensuring consistent quality will be key for Thailand to solidify its presence in South Korea and expand exports to other high-demand markets.
Thailand is also negotiating an Economic Partnership Agreement (EPA) with South Korea, which could lead to additional trade benefits. The country has also registered 12 varieties of mangoes under Geographical Indications (GI) to enhance product recognition. (NNT)
