BANGKOK, Thailand – The Government continues to emphasize the promotion of Thailand’s “soft power” to enhance the country’s economy and competitiveness, according to the Prime Minister’s statement during the Dailynews Talk 2024 on 21 October 2024. The 11 sectors of the soft power industry include food, sports, festivals, tourism, music, books, films, gaming, art, design, and fashion.
For the Thai food industry, the “Thai kitchen to the world” policy aims to award restaurants that have authentic Thai taste, put an effort into creativity in Thai dishes, and apply technology and laboratory techniques to preserve the original taste and fragrance, similar to new-cooked, and export them overseas. One of the examples is the frozen khanom krok from Thailand becoming a best-selling product in U.S. supermarkets.
Thailand’s soft power also plays an important role in the health and wellness industry, which is considered the country’s growing industry. The country offers comprehensive health and wellness services, such as food, Thai herbs, Nuad Thai, and Muaythai.
As for tourism, lesser-known cities are promoted by raising their specialties to be better known worldwide. That would help distribute income to local economies. In addition, festivals in all regions are elevated to attract more tourists, as Thailand is promoted as a “festival country” where visitors can travel all year round. (PRD)
