BANGKOK, 30 January 2015 – More businesses in the field of Meetings, incentives, conferences, and exhibitions (MICE) that met the criteria were awarded the Thailand Convention & Exhibition Bureau’s (TCEB) symbol of approval on Thursday.
Chiruit Isarangkun Na Ayuthaya ( จิรุตถ์ อิศรางกูร ณ อยุธยา) , TCEB’s vice president for administration and strategic support, said at the presentation ceremony of the “Thailand MICE Venue Standard” symbols that TCEB has been well aware that the quality of the product and service are key in marketing Thailand’s MICE industry. With the ASEAN Economic Community integration taking shape, and with the MICE industry seeing a rapid expansion in both quantity and revenue, the MICE businesses will be an important driver of Thailand’s and ASEAN’s economies.
According to Mr. Chiruit, for MICE venues, there needs to be a quality measuring tool for the businesses that is acceptable at the global level. MICE businesses will be able to use the tool as basis for decision making related to investment, management and marketing. The TCEB has been pushing for adoption of Thailand’s MICE venue standard among ASEAN members, which has been well received, and countries have indicated willingness to use Thailand’s standard as the model for their own, said Mr. Chiruit.
