The Tourism Authority of Thailand (TAT) has set a revenue growth target of 7.5% for 2025, aiming to reach 3.4 trillion baht. The goal aligns with the government’s plan to make 2025 the “Thailand Grand Tourism Year” part of the broader “Ignite Thailand” scheme, which seeks to transform the tourism sector into one of the fastest-growing nations’ eight economic pillars.
During the TAT Action Plan 2025 meeting, TAT Governor Thapanee Kiatphaibool outlined ambitions for Thailand to enter the top 14 most-visited countries and improve its standing on the sustainable tourism index. With a budget of 6.23 billion baht for 2025, the agency targets a tourism revenue increase of 5-7.5% next year, with foreign tourist arrivals expected to hit 40 million and domestic trips projected at 220 million. The average spending per foreign tourist is estimated at 57,180 baht, while domestic tourists are expected to spend at least 4,000 baht per trip.
Tourism Council of Thailand President Chamnan Srisawat emphasized the vital role of the year’s final quarter in meeting the state’s revised target of 3 trillion baht from 36.7 million foreign arrivals and 200 million domestic trips.
Chamnan proposed partnering with tour operators to offer special airfare packages to attract international visitors, leveraging TAT’s 29 overseas offices to initiate collaborations with at least 10 tour companies each. He also advocated developing a master plan to promote 55 second-tier tourism cities and encourage investment in hospitals accredited by the Joint Commission International, particularly in provinces with border checkpoints, to boost the medical tourism sector for neighboring countries. (NNT)
