PARIS – The Tourism Authority of Thailand (TAT), Paris office, in collaboration with Louis Vuitton, has successfully launched the Louis Vuitton City Guide Bangkok 2025. The launch event took place on 18 February 2025 at the Maison de Famille de Louis Vuitton in Asnières-sur-Seine, France. This refined travel guide offers an exclusive and stylish perspective on Bangkok’s finest experiences. As part of the internationally renowned Louis Vuitton City Guide collection, this latest edition showcases the city’s unique blend of luxury, culture, and modern vibrancy.
To celebrate this prestigious launch, TAT Paris and Louis Vuitton hosted an exclusive gathering attended by leading travel executives, airline representatives, and tourism influencers. The event was held at Louis Vuitton’s historic family home, a venue that embodies the brand’s craftsmanship and heritage.
Since 1998, the Louis Vuitton City Guide series has set the benchmark for high-end travel, curating exceptional experiences across the world’s most captivating destinations. The Bangkok 2025 edition immerses readers in the city’s dynamic energy, highlighting its iconic landmarks and historical sites, Michelin-starred restaurants alongside hidden culinary gems, contemporary art galleries and cultural spaces, high-end fashion districts with bespoke shopping experiences, and luxury hotels that seamlessly blend modernity with Thai heritage.
Ms. Thapanee Kiatphaibool, TAT Governor, emphasised that: “This partnership is a key initiative for the Amazing Thailand Grand Tourism and Sports Year 2025. By aligning with Louis Vuitton, Thailand continues to strengthen its position as a premier destination for discerning travellers seeking exclusive, immersive, and culturally rich experiences.”
During the launch, the Louis Vuitton City Guide Bangkok 2025 was unveiled under the theme “5 Must-Do in Thailand.” This special edition invites travellers to discover Bangkok through five curated experiences: must-see iconic landmarks, must-seek hidden gems and cultural sites, must-try unique experiences, must-taste Thai gastronomy, and must-buy artisanal souvenirs and handicrafts.
Guests experienced Thailand’s rich artistic and cultural heritage through live demonstrations and performances. Traditional Thai dance and performing arts took centre stage, with a Khon performance of Hanuman and Suvannamaccha. Thai craftsmanship was showcased through intricate palm leaf fish weaving and an exclusive display of handcrafted souvenirs. The culinary arts were highlighted with the preparation of Khanom Dara Thong, while cultural performances included Muay Thai, Nuad Thai massage, the Nora dance, and Serng Kapo. The event concluded with a musical fusion of East and West, blending traditional Thai instruments such as the Krajappi and Saw Duang with piano and violin compositions.
Thailand welcomed 35.5 million international visitors in 2024, marking an 89% recovery of pre-pandemic levels (2019: 39.92 million). The French market alone recorded 720,806 visitors, reflecting a 96% rebound from 2019 (745,318 visitors), reinforcing Thailand’s strong appeal among European travellers.
The Louis Vuitton City Guide Bangkok 2025 is now available worldwide in Louis Vuitton stores and online. For more details, visit: www.louisvuitton.fr. (TAT)
