BANGKOK, Thailand – The Ministry of Culture, led by Minister Sudawan Wangsuphakijkosol, has announced plans to promote three traditional festivals as global cultural attractions in 2025. The effort supports Thailand’s Soft Power strategy by transforming cultural heritage into economic value through tourism and creative industries.
The selected events include the Kram & Craft World Festival in Sakon Nakhon, the Nang Yai Wat Khanon the International Shadow Puppet Festival in Ratchaburi, and the Kebaya Festival in Phuket. Each reflects a distinct facet of Thai cultural identity, with ongoing efforts to expand its international presence and economic impact.
Sakon Nakhon’s Kram & Craft World Festival highlights the province’s hand-dyed natural indigo fabric, which led to its recognition as the World Craft City for Natural Indigo by the World Crafts Council in 2018. The event is expected to support fashion design and increase global demand for Thai indigo textiles.
In Ratchaburi, the Nang Yai shadow puppet tradition will be showcased through performances and exhibitions featuring international groups. Wat Khanon has drawn global recognition since 2007 when UNESCO commended the community for its role in preserving intangible heritage.
Phuket’s Kebaya Festival celebrates the traditional garment, which was acknowledged by UNESCO in 2023 as part of Southeast Asia’s shared cultural legacy. The event is set to reaffirm the city’s status as a UNESCO Creative City and promote its historical depth and cultural diversity. (NNT)
