Bangkok, 19 August 2014 – Thailand is to host the first joint beauty pageant for Thai and Chinese contestants on 11November, 2014, at the Centara Grand at Central Plaza Ladphrao Bangkok.
The “Miss Amity Thailand-China 2014” will be held under the management supervision of the Huilong International Media and Service Co., Ltd. It is being supported by the Tourism Authority of Thailand (TAT) as part of the strategy to build friendship between the two countries and further boost visitor arrivals from Thailand’s largest source market.
Part of the proceeds from the pageant will also be donated to the Foundation for the Welfare of the Crippled under the Royal Patronage of Her Royal Highness the Princess Mother, and the Pavena Hongsakul Foundation for children and women.
TAT Governor Mr. Thawatchai Arunyik, said “TAT is expecting this event will further boost awareness of Thailand among Chinese visitors and worldwide as a destination of rich culture, beautiful tourist attractions and superb facilities. TAT is increasingly using such pageants and contests to reach new target customer segments worldwide. On TV, such programmes regularly attract very high ratings, especially amongst women and youth.”
The event was officially announced on 8 August, 2014, at a press conference at the Thai-Chinese Chamber of Commerce office in Bangkok.
The first round selection of Thai beauty contestants will be held on 25 October, 2014, at the Eastin Grand Hotel Sathorn Bangkok and the second round on 1 November, 2014, at the same venue. The 15 Thai final contestants will be announced on the same day.
On 3 November, the other 15 Chinese final contestants will arrive in Bangkok and be greeted at Suvarnabhumi Airport by the 15 Thai final contestants.
Between 4-7 November, 2014, the 30 contestants will visit tourist attractions; such as, the Emerald Buddha in Bangkok, and the Nong Nooch Garden and Resort in Pattaya and Sattahip Naval Base.
The winner of the Miss Amity Thailand-China 2014 will receive prize money of one million Baht in cash and a car. The first-runner up will receive 500,000 Baht, and the second-runner up will receive 300,000 Baht. All three will also receive a crown and trophy, gift vouchers and publicity.
Winners of seven special categories; such as, Miss Perfect Body, Miss Sexy Bikini, Miss Friendly Thai-Chinese, Miss Healthy Skin, Miss Beautiful Hair, Miss Beautiful Costume, and Miss Photogenic will receive prize money ranging from 20,000-10,000 Baht in cash, a crown and trophy and gift vouchers.
After the pageant, Miss Amity Thailand-China 2014, along with the two runners up will take part in a number of promotional public appearances in Thailand and China, especially at events contributing to social welfare and charities.
For further information and to download the application form of the Miss Amity Thailand-China 2014, please check out http://www.missamitythailand-china.com (in Thai and Chinese).
In 2013, Thailand received 4.63 million Chinese visitors, up 66.40% over 2012. The target for 2014 is 5.29 million. In a move designed specially to boost arrivals from China, the Royal Thai Government has waived tourist visa fees for visitors from China between 9 August- 8 November, 2014.
Thailand and China established diplomatic relations in 1975. The two countries share deep cultural, social, ethnic and economic linkages. Thailand is well known amongst Chinese visitors for its diverse and beautiful tourist attractions, rich culture and cuisine, as well as high standards of service. Moreover, Thailand is recognised as a value-for-money destination within easy flying time from all the major Chinese cities.
For more information, contact:
Huilong International Media and Service Co., Ltd.
111/1, 12 Floor, Navasorn Building, Rama 3 Rd., Bangkholaem, Bangkok, 10120, Thailand
Tel: +66 (0) 689 1422-3
Fax: +66 (0) 689 1423
E- mail: [email protected]
Website: www.missamitythailand-china.com
Contact information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: [email protected]
Website: www.tatnews.org
Facebook: Tourism Thailand – Inter PR
Twitter: TAT Inter-PR
