BANGKOK, 1 August 2012 – KidZania, the world’s leading and fastest-growing edutainment chain, is launching its first Bangkok branch in December. The planned center is expected to be the world’s third-largest, built with a total budget of 760 million baht.
KidZania will be located on the fifth floor of Siam Paragon shopping complex, covering a massive area of 10,000 square meters. The site will be transformed into a scaled-down, kid-size city, complete with streets, buildings, utilities and vehicles. The aim is to offer children aged 4-14 the opportunity to work in adult offices and to perform job tasks.
Xavier Lopez Ancona, founder and worldwide CEO of KidZania, said parents are finding new ways to motivate their children and to prepare them for future roles. The company seeks to provide both children and their parents a fun and educational environment where children can learn to role-play and take on adult activities. The experience is expected to enhance children’s creativity, communication skills and critical thinking.
He elaborated that to add to the realistic environment, children will be participating in activities sponsored by over 400 real-life leading multinational and local brands.
